What is Online Marketing or Internet Marketing?
Here is Wikipedia’s definition:
Internet marketing is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. Internet Marketing methods include search engine marketing (both search engine optimization and pay per click advertising), banner advertising, e-mail marketing, affiliate marketing, interactive advertising, and email advertising.
Source: http://en.wikipedia.org/wiki/Online_marketing
Online Marketing at Clever Marketing
Pay per Click Advertising
When planned and managed professionally, online advertising campaigns can deliver an excellent return on investment and will probably become your main source for attracting visitors to your Web site.
Starting with our in-depth "keyword analysis", we are able to and manage and plan effective advertising campaigns, including the creation of Pay Per Click campaigns in Google and Yahoo, that can contain many thousands of proven, targeted keywords that people will use to find your product or services.
Our marketing team has the knowledge and experience to ensure your Google and Yahoo related campaigns will become a success.
Online Marketing in Spain
There are not many real opportunities to place advertising in Spain. Most web sites which offer advertising such as banner advertising, listings in directories or text link adverts are just attempts from some amateur web designer to make a living with at least as possible effort – as scam to put it bluntly.
There are however some really good sites which we have tested and found to be very effective. Clever Marketing has agency agreements with all of these sites and can place your adverts at the right places, monitor the results and fine tune the campaign if needed.
Here our favourite websites:
www.idealspain.com
This Web site was created by Steve and Sandra Timewell, featuring a lot of useful information for anyone who wants to live in Spain. Steve and Sandra travelled Spain for many years to get all the information together. Sandra being a journalist wrote all the content herself. The simple design and the wealth of information is what made idealspain one of the most popular Spanish portals. They offer text link advertising as well as banner adverts.
www.andalucia.com
Well know portal with solid information about the Andalucía region. Offers banner advertising based on site impressions. Also offers listings in a directory. A link does support search engine optimisation campaigns as the pages have high PageRank and are a trusted source of on topic content.
www.marbellaguide.com
Hich traffic and search engine friendly guide to Marbella. Very entertaining web site which offers inexpensive text link advertising and full page adverts.
Online Marketing the Clever Way
Clever Marketing Consultants are creating at present a unique advertising portal for the Costa del Sol: www.cleverdirectoryspain.com
Why is it different?
It’s the first web 2.0 portal in Spain. It is a platform which enables the visitor to interact with the site and provide content in form of articles, opinions and open discussions.
The site will be divided into several sections each one representing an individual profit centre:
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The Interactive Directory
Companies may be listed free of charge or a limited period of time. Every listing will feature full contact details, logo, a spider able link to the company’s web site and a editable page with unlimited space for text. This page will be in blog format and users are encouraged to share their experience with the company in question, good or bad. This page will be optimised for search engines using the company name as the main keyword. We are looking forward to see the discussions.
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Property Search
A database of more then 15.000 properties for sale on the Costa del Sol. Each property shown on its own static page – optimised for search engines of course.
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Hotel Reservations in Spain
More then 1000 hotels in Spain can be booked via the portal at discounted prices. User can post and comment reviews of the hotels and give recommendations about the area, the hotel and anything else they want to share with other users.
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Golf Reservations in Spain
Every Golf course in Spain with descriptions, photo gallery and blog for users to discuss golf courses in Spain and golf related subjects. Every golf course can be booked online.
Jobs in Spain
The ultimate job portal for Spain in English language. With tips and opinions about living and working in Spain.
A revolutionary concept will be the presence of this directory in the virtual world called second life (www.secondlife.com) : This gives the advertiser the opportunity to advertise to the ever growing Second Life community without having to build its own presence in Second Life - a community of 3.600.000 users which we just can not ignore. Clever Marketing is exploring several options about opportunities to advertise to this ever growing comunity.
