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The Clever DirectoryAdvertising for the brave! Clever Marketing Consultants are creating at present a unique advertising portal for the Costa del Sol: www.cleverdirectoryspain.com. What makes it different? It’s the first web 2.0 directory in Spain. It is a platform which enables the visitor to interact with the site and provides user generated content in form of articles, opinions and open discussions. The uniqueness is. that user mays comment and subsequently discuss issues about specific companies listed in the directory unlike portasl and blog were people discuss topics. The users are encouraged to share their experiences they had with specific companies - good or bad. Technically this type of web site already exists in various forms on the web, hotel reviews being the most common. Here we use that same approach for a local commercial directory. Image the impact this could have on local markets. People will recommend certain well performing companies, nice shops or a good rstaurant and talk about how friendly the service at company soandso is. It also works the other way: people might use the site to vent their anger or to denounce bad business practises hence warning the reader. Tis is a directory any local company can not ignore as their clients will definitely find these discussions in major search engines like Google and Yahoo. Clever Marketing will actually optimise the blog page of each company, to appear in Google under the company's name. What better way of advertising then a site where your clients encourage others to use your services - if you deserve it. These are real recommendations from real people and the company owner can even interact with the user and place articles and may comment on the users opinions. We are looking forward to see the discussions. Clever Directory Profit CentersThe site will be divided into several sections, each one representing an individual profit centre: The Interactive DirectoryCompanies may be listed free of charge or a limited period of time. Every listing will feature full contact details, logo, a spider able link to the company’s web site and a editable page with unlimited space for text. This page will be in blog format and users are encouraged to share their experience with the company in question, good or bad. This page will be optimised for search engines to appear when searching for that company.. Property SearchIn the last 4 years we served mainly the real estate industry on the Costa del Sol with online marketing services and search engine optimisation. We gained a lot of experience in how to create a property website that actually works. We learned what to do and what not to do. We decided to move into this very difficult but profitable market and create strategic partnerships with estate agents which we got to know as clients as obviously have sufficient trust in to work on a commission only basis. The joint database of all our partners together is possibly one of the biggest portfolios on the Costa del Sol featuring more then 15.000 properties for sale on the Costa del Sol. Each property shown on its own static page – optimised for search engines of course. Companies we work with will include amongst others:
Hotel Reservations in SpainMore then 1000 hotels in Spain can be booked via the portal at discounted prices. User can post and comment reviews of the hotels and give recommendations about the area, the hotel and anything else they want to share with other users. Golf Reservations in SpainEvery Golf course in Spain with descriptions, photo gallery and blog for users to discuss golf courses in Spain and golf related subjects. Every golf course can be booked online. Jobs in SpainThis will be the ultimate job portal for Spain in English language, with tips and opinions about living and working in Spain. You may discuss with other interested parties, companies and experts the differences in the Spanish labour market, laws and opportunities. |
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