Thinking of buying or starting a business in Spain? Buying or starting a new business can be a life changing decision especially a business in any foreign country is always a challenge. To achieve the lifestyle in any country you first imagined when settling there, it is important that you get set up correctly. Many people make the move abroad underestimating the preparation and effort that is needed to make it happen
The goal of this group is to give your new businesses a better chance of succeeding by offering useful advice and support from inception to implementation. Experienced business people and advisers will help you avoid costly mistakes, save time, eliminate red tape and assist you in creating a business that will support you financially in the long term. We intend to build a community which serves local business owners as well as business owners to be
What for? It’s simple really. The internet is changing. The user no longer is satisfied with reading content written by a professional copywriter for commercial purposes. Most users are looking for sites which they can use to gather information and opinions from other users. The trend is platforms as opposed to pages representing a commercially biased opinion
I will try to explain this simple yet hard to understand concept, by dividing the evolution of the web in a couple of steps
Step1:
The user was looking for information about a product. Let’s say for example a drill. User were interested in the price of a drill, and sites that compare one drill with the other and provide as much as possible product information as possible.
Step2:
Then the new internet age started, users became clever. They were not buying their drill anymore from fancy looking commercial sites. Instead they search for informative sites about how to make a whole. The one who best explained how to make the whole gained the credibility to be an acceptable supplier of drills
Step3:
WEB 2.0 arrives. The user looks for opinions and interactive sites. Reading expert advice is no longer sufficient. They want other user’s opinion and share their own experiences. In other words: The want to read how others made wholes and which drills the were using Clever Marketing has understood this trend and therefore sets up its first community on one of the best visited community portals in the world:
The community can be found here
https://www.xing.com/net/costaclub
The market Clever Marketing targets to sell its products and services are Business people on the Costa del Sol who wish to better their presence on the webFuture business people thinking about buying a business in Spain
We have chosen a topic for our community that our both targeted groups will find interesting: business on the Costa del Sol. Join the community and experience first hand how to use a powerful marketing tool to your advantage
Here is to the future
Wolfgang Brand
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