Growing is painful, especially for bosses of small companies Why? In small companies the boss holds various titles. Titles that he got used to such as: hero. The hero, who knows everything, can do everything, does everything best, or at least that’s what he thinks.
They became second nature to him and the admiration, or what he perceives to be admiration, which comes with being the hero, is part of the fun coming to work. Yes, I mean it, the boss has fun coming to work.
This is particularly true in the SEO business, this voodoo-like magic that not many people understand and where experts are perceived to be some kind of marketing guru – another cool title.
Then the company grows: More clients, more workload, more pressure and subsequently more people. People that know things, people that can do things and actually do them…better!
Now that’s were the stress begins and the pain of growing overwhelms the hero. He realizes he can’t do everything anymore if he wants happy clients, happy people and if he wants to grow the company.
Eventually he has to give in and let others become the heroes of the company or even in the industry. Young people, people with enthusiasm, talent and commitment. The earlier he accepts that the better.
At Clever Marketing this process took time, too much time.
A reorganization of the company was overdue. Firstly we created a new department called SEO consulting. The ex-voodoo-marketing-guru will show members of that new department how to do magic on websites. Several people, called account managers, will be intensively trained to do, on-page search engine optimization, link building and keyword analyses.
In addition they will be the first point of contact for the client. They will explain what we do, why we do it and will report the results. Account managers will get assigned projects and they will then be responsible to coordinate their workload with the web development department were necessary.
More resources for Clever Marketing, better and more efficient service for our clients and a unique opportunity for young and eager talents to learn a exciting profession with a lot of future.
We are ready to explore new horizons, want to set sail with us?
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