Keyword analysis for Search Engine Optimisation

Finding the right words is hard, but finding the right ones to use on your website is even harder. This is one of the most important aspects of Internet marketing, and one that we don’t take lightly here at Clever Marketing. If you choose the wrong keywords or phrases for your website - or if you choose none at all - then you can wave goodbye to all those potential customers scouring the Internet for your service. It all comes down to simple psychology; if they can’t find your website fairly quickly, then they’ll get bored and frustrated, lose interest and you’ll lose custom.

Whenever we tell clients about Internet marketing and SEO, they bombard us with words and phrases they think sound good. When we ask them why they think the words and phrases they’ve come up with sound good, they usually respond with, ‘Well, that’s what I would use, and what most English people would use.’ Fine, but think about it like this: would you place a 6.000-euro bet on how many people you know would type in exactly what you would type in to find your website? Not so sure now, are you? If we were to use the words and phrases most clients thought sounded good, we’d be placing a bet and hoping for the best. More importantly, it would be a bet with your money.

At Clever Marketing we leave nothing to chance, and use sophisticated software that allows us to compare more than 248,000,000 online searches to find out how certain phrases are used across a wide breadth of different search engines, and how much competition each has. With each website that we undertake we carefully analyse the type of phrases related to the content in order to achieve maximum exposure and to target the right audience. Ultimately, choosing the right keywords and phrases can make or break the success of SEO. 

We then decide with a client what approach they’d like to adopt with regard to choosing keywords and phrases. Some clients prefer to target less competitive phrases in exchange for quick results, while others are more patient and target premium phrases in order to compete with other highly optimised websites. While this method almost always gets better results, it takes a great deal longer and some clients just don’t have the time. But, as they say, Rome wasn’t built in a day…

For a free initial key phrase analysis for YOUR website click here:

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