Online Advertising Services - Points to consider!
If you’re a website owner then you’ve probably been approached dozens of times to advertise on portal websites. You’ve probably tried some, and may have even been successful with some of them. However, before you advertise anywhere on the Internet you should ask the following questions:
- How many unique visitors does the portal have per day/week/month? Anything below 5,000 per month is not worth a penny of your marketing budget.
- How do the visitors find the portal? For argument’s sake, let’s say you’re an estate agent in Spain selling expensive villas. Would you be interested in advertising on a website with more then 5,000 visitors per month… but most of which were directed to the portal because they searched for cheap accommodation in Spain? Check the compatibility of the portal with your business.
- How does the portal’s rates compare to other portals or forms of online advertising? Compare and contrast.
- Does the portal use deceptive techniques to market its website, such as adware downloads, excessive pop-up ads and search engine spamming? Avoid ones that do like the plague.
- What CTR (click-through-rate) does the portal’s other customers have? A quality portal aims to direct users as quickly as possible to the advertiser's website. How many clicks would it take the user to get from the portal’s homepage to your website?
Where to advertise?
Clever Marketing has agent agreements with many high-traffic websites and portals. Simply tell us your annual budget for online advertising and we’ll work out a marketing plan specifically tailored for you. With our detailed traffic statistics you’ll be able to see which of your campaigns work best, allowing you to make an informed decision about which ones to renew and which ones to cancel in the future.
This service is included in the price of our Standard Internet Service, and will save you money that you might have spent on dud portals. After analysing the a number of websites for traffic and CTR, here are three that we strongly recommend:
IdealSpain.com
IdealSpain.com is one of the biggest websites about living and buying property in Spain. With more then 1,500,000 page views per year and an impressive CTR rate, Ideal Spain will get you the results you need.
Andalucia.com
Andaulucia.com is a well-established portal website with pages of unique in-demand content. Offers banner advertising that is charged per site impression (you pay every time your advert is displayed to a visitor) and text link adverts that will complement your SEO efforts and increase your link popularity.
Kyero.com
Kyero.com is one of the most optimised property portals on the Costa del Sol with extremely impressive search engine result rankings. Features a property database as well as a text link directory.
PPC advertising fraud - Don't let them fool you!
It’s incredible how many companies in Spain make a living by selling sponsored search results. All they actually do is place some of your money in a PPC campaign, and put the rest of it in their own pockets. At Clever Marketing we consider this approach to be fraud – nothing more, nothing less.
Setting up a PPC campaign in any of the major search engines is extremely simple, and does not require any optimisation skills at all. All you need to manage a PPC campaign is some common sense and the ability to read the instructions provided to you by the search engines. You could probably do it yourself.
If you don’t have the time or the patience to manage a PPC campaign, however, it’s included in our Standard Internet Marketing Service. Simply tell us how much you’re willing to spend each month, and we’ll do the rest for you.
We recommend PPC campaigns for new websites that will not have rankings in search engine results. PPC campaigns are especially good for short advertising campaigns, such as the announcement of a new service on your website.
